Incorporated in Singapore on 18 September 1979 under the former name of Pan Asian Metal Pte Ltd, the Company changed its name to Pan Asian Holdings Limited on 29 April 2011 (formerly known as Pan Asian Water Solutions Ltd) to better reflect its new business direction. The Company is listed on the Singapore Exchange Dealing and Automated Quotation System ("SGX-SESDAQ”) as Pan Asian Holdings Limited.

The Group comprises the parent company, Pan Asian Holdings Limited and the following subsidiaries.

Its core business is to provide integrated solutions for the water industry. The parent, Pan Asian Holdings Limited supplies and assembles integrated water piping systems that support primarily the water purification and wastewater treatment infrastructure development industry in the Southeast Asian region.

Through its subsidiaries, the company provides technical support and value-added services across the value chain, ranging from engineering design and consultancy to the procurement of equipment, construction and installation of system treatment projects; undertakes turnkey projects and conducts comprehensive water audit, leak surveys, prepares plan for implementation of network rehabilitation as well as recommends metering policy and its implementation; and assists clients to recover lost revenue by analyzing all aspects of their revenue generation process and make recommendations to reverse a situation.

Our Historical Milestones

Our Vision

To become the leading provider of integrated solutions within the entire water cycle industry, regionally and globally.

 

Our Mission

To excel in the provision of innovative, dynamic and reliable solutions; proactively working and leveraging on our close partnership with our esteemed principals to deliver customized and cost-effective solutions to our customers.

 

Board of Directors

Koh Chye Heng Richard
Executive Chairman

KOH EDDIE
Managing Director and CEO

Goh Boon Kok
Independent Director

Wu Yu Liang
Independent Director

INDRIATI KHOE
Non-Executive Director

Strategy and Developments

At Pan Asian, we understand that the challenges of the water industry require innovative solutions.

Our integrated solutions support the entire water cycle which involves the collection of raw water from source for purification and distributing clean water to homes, commercials and industries. Waste water is then transmitted to treatment facilities to be treated, recycled or discharged to sea.

Through our subsidiaries, we also offer practical solutions designed to meet organizational objectives in improving ROI and raising customer service level for utilities service providers in water resource management and rehabilitation projects.

We have in place, a team of experts with extensive experience in the provision of piping systems to major water–related infrastructure developments in areas such as:

Building Services
· Commercial / Retail
· Office/Industrial
· Residential

Municipal Infrastructure
· Construction services
· Solid waste management
· Water & wastewater treatment facilities
· Water supply
· Water distribution, pumping & storage facilities
· Wastewater collection, pumping & storage facilities

Water Resources
· Dam
· Reservoirs
· Rivers

Corporate Objectives

• Extend our market penetration by continuing to deliver quality products and solutions to our customers.
• Introducing innovative products and capturing new demands from a rapidly expanding market.
  

Looking ahead

Demand for water purification and wastewater treatment facilities are expected to rise in tandem with the rapid industrialization and high population growth experienced by countries in the Asia Pacific region. With the sustained impetus from regional governments to improve access to clean water supply and sanitation for its population by expanding existing water infrastructures and wastewater treatment capabilities; the water sector continues to exhibit significant potential which will contribute significantly to Pan Asia’s future development.

Growth Strategy

To strengthen our market presence in Asia, the Company has established subsidiaries in Hong Kong, Shanghai and Jakarta. We have also incorporated a representative office in Vietnam in 1998 to further extend our foothold within this rapidly expanding economy.

In addition to our regional expansion initiative, we have also initiated our strategy to extend our existing capabilities by incorporating a new subsidiary, PA Watertech Pte Ltd that will serve to undertake Build-Own-Operate (“BOO”) and Build-Own-Transfer (“BOT”) projects.

PAHL’s strengths lie in it ability to adapt to key market movements and to replicate its growth model in other operating environments. To enable the Group to capitalise on the rapid expansion witnessed in the Asian water treatment industry, the Group will seek to focus on the following core strategies to further strengthen its market presence.

• Broadening its product range and applications to identify new market segments

A broader range of products will help in strengthening our competitiveness. We intend to work with new principals who manufacture complementary products whilst continuing to work closely with our existing principals to leverage on their product development, applications and technical know-how to gain access to forefront engineering and product research capabilities. We may also leverage on our principals’ application and technical know-how to penetrate new market segments. By gaining insights into our principals’ technology roadmaps, we will be able to introduce new and innovative products to our customers.

• Building on our upstream capabilities

We intend to set up a warehouse and procurement center in China to source for lower-cost alternatives for our imported products, enabling us to lower our cost structure and compete more effectively in price-sensitive markets. In addition, more OEM subcontractors may be appointed to manufacture our in house “PA” brand of ductile iron pipes and fittings to enhance Pan Asian’s competitive pricing and help us penetrate into the water and wastewater treatment infrastructure industry in China or other cost-competitive markets.

• Expanding our customer base and diversifying our geographic markets

We aim to diversify our geographic markets by strengthening our presence in our existing markets whilst exploring new markets through collaborative efforts with our principals. Our experiences in Asia coupled with our involvement in projects funded by multilateral aid agencies will place us in a good position when expanding into developed and developing countries.

• Expanding our product range, industry reach and technological capability through strategic alliances, joint ventures or mergers and acquisitions

We may enter into strategic alliances, joint ventures or mergers and acquisitions to leverage on our comprehensive product range, industry reach, technological capability and financial strength to achieve greater financial performance.